Google Adwords and Remarketing

Want to get to the top of Google fast? Paid ads can give you a great ROI with the right mix of targeting, keywords and ad text. Our experience with paid ads lets you carry on your regular business activities while we set up, tweak, and test ads to give you the best value. Whether your goals are to get traffic to your website, have prospective customers call your business, or target people who have already visited your website, we will find the right “recipe” to reach these goals.

Google Adwords:

If your company’s goals involve the following, Google Adwords is the right fit for you:

• Precise targeting of customers based on age, gender, location, or online behaviour
• Reaching customers at the exact moment they’re searching for your product/service
• Growing online sales
• Getting the phones ringing!
• Reaching customers as they’re looking at websites related to the products/services you offer
• Reaching customers on every device (tablets, mobile and desktop) or select a single device
• Precise tracking of online sales, calls, and traffic coming from ads

We highly recommend combining Google Adwords with Google Remarketing, and Facebook Remarketing. Our experience has shown that it takes 3-6 ad views by a prospect before the prospect actually completes a goal (buying a product, making an appointment for your service, etc). By using remarketing, we can target prospective customers who have already showed an interest in your website!

Google Remarketing:

Remarketing is one of the most powerful paid advertising options available. Google’s remarketing platform allows you to show targetted ads to people who have already visited your website, or a specific page on your website. Imagine being able to show ads to customers based on what product or service they showed interest in! Remarketing allows the same precise targeting as Adwords, so you can choose whether or not to show ads to groups based on interest categories, demographics, or behaviour on your website. Choose how often to re-target these customers, and what message to send them.

Avalanche Search Marketing has seen great success with remarketing for clients in many diverse industries from real estate and health care, to industrial products.

Our rates vary based on the size of your ad budget, so drop us a line below and let us know a little bit about your company and goals.